Geka’s “Beauty Starts Here” collection aims to provide elegant lashes and eyeliner, as well as kissable lips, with a new range of products and applicators. For instance, catwalkLASHES targets volume, creating long, jet-black eyelashes thanks to the 1K-brush. An open surface with formula reservoirs captures even the smallest hairs to coat them to the maximum.

The flocked waterproof definitionLINER promises to last for an entire day, with an intensive black that dries quickly, adheres for hours and is extra smudge-proof.

Geka’s lipMAGNIFIER is ideal for expressing the trendy nude look, and gives lips a fresh look with a lightly colored mirrored effect. A special wiping system doses the velvety gloss for a perfect finish after just two strokes with an extra large applicator. An innovative wiping system adds to the appeal.

(Shown are a few of the applicators in the new collection.)

 More info: www.geka-world.com